We in Work
When it comes to branding in a digital environment, the first thing most marketers think of is visual presentation. With years of working with brands across industries (from enterprise to start up on a website or app design), one goal tends to be of foremost importance for our clients: Deliver a great design that aligns with their brand. While interface design inclusive of color scheme and imagery is critically important to brand image, it is only the beginning. Where many companies fall short is connecting the design with the content and tonality throughout their brand experience.
Visual experience is the first pathway on the journey to conversion, and in order to move seamlessly through to conversion, written content must align with the design aspect of the interface. In creating a cohesive brand experience, the design strategy should lead the user to the content, enabling an intuitive connection.
Through this strategic process, the user can recall visual aspects, functionalities and the core messaging of the brand. The result is a value added and conversion driven experience no matter the delivery method – blog post, white paper, podcast or interactive video. In fact, last year, according to a study by the Content Marketing Institute, 88% of B2B companies employed these strategies. The pursuit is ultimately a stronger digital connection between the brand and consumer, in the absence of a face-to-face connection. So how to we get there?
We also provide printing services. With the prevalence of digital content it can be easy to overlook the need for high quality printed media but more businesses are now realising just how important it is to display quality throughout all aspects of their branding.
Some of the printing services we offer include :-
- Business Cards
- Custom Packaging
- Corporate Brochures