We in Work
WHAT IS ONLINE REPUTATION MANAGEMENT (ORM)?
Your online reputation is the confluence of every piece of information about you online. This information comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:
- Google Search
- Google Autocomplete
- Yelp, Google Reviews, and other review websites
With Online Reputation Management, we work hard to make all of the positive information easy to find. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The end result is a positive online reputation because when people search your name or brand, they immediately find positive content.
We offer a number of different reputation management services that cover the key areas where your online reputation starts to be defined in a searcher’s mind. The most visible parts of the web that define your reputation include Google search, important review websites, and Wikipedia. Many organizations also have us build custom ORM dashboards, which serve to bring all of the aspects of a reputation onto a single screen, and in some cases, boiled down to a single 1-100 score that changes over time.
SEARCH ENGINE RESULT IMPROVEMENT
Damaging press, review sites, or complaint sites like RipOffReport or ComplaintsBoard.com can have a devastating effect on a business when they appear on the first page of the search engine’s results for brand related queries. When a client has a problem like this, we attack it from many different angles using the many tactics we’ve built-out over the years – from attempting removal to suppression by pushing the negative article down in the search results.
We developed a proprietary tracking tool to monitor a calculated “Sentiment Score” of your brand’s online reputation and track its changes over time. We create clear key performance indicators before any new campaign and build custom reports based on our clients’ needs.