Google Search Media

At an event marking the 20th anniversary of search, Google revealed a suite of updates that are meant to fundamentally change the way we search, and how search results look and feel. You’ll still see lists of links but, increasingly you’ll also see features typically thought of as being squarely in the territory of social media companies: news feeds, vertical video, photo-centric content, and, yes, Stories.

A quick recap of some of the specific updates:

  • Google’s personalized feed feature, now called “Discover,” will be rolling out to all mobile users and to its homepage on desktop. The feed surfaces content based on your interests and search history. You can also save stuff from your feed to topic-based “collections.”
  • The company is “doubling down,” on Stories, which will start to appear more frequently in search results. In addition to the publisher-created AMP Stories , Google will now use AI to automatically create tappable Stories about specific topics, like celebrities.
  • Google Images is getting a total overhaul, including a new ranking algorithm that will emphasize “evergreen content,” like recipes and DIY content.
  • Google Lens will be integrated directly into Google Images so you can search for specific items within photos.

Launch the Google app or google.com and the first thing you’ll see is a personalized feed based on your interests. Start searching and you could be taken directly into vertical video via AMP Stories or get Pinterest-style DIY recommendations in image search.